A comprehensive analysis of the multi-billion dollar healthcare opportunity driving Aurevia's strategic growth across the Southeast.
The fastest-growing demographic in U.S. history is creating unprecedented demand for home-based healthcare services.
National aging trends driving market expansion
Approximately 1 in 5 Americans will be 65 or older
Fastest-growing age cohort in U.S. history
Driving demand for home-based care models
Sustained growth trajectory through 2030s
Among the fastest-growing senior populations nationwide
One of the fastest-growing 60+ cohorts in the nation
Target market: 15–30 counties around Atlanta
High-growth senior demographic density
Strong Medicaid waiver infrastructure
Premium private-pay ZIP codes
65+ share accelerates into the 2030s with sustained momentum
Seniors overwhelmingly prefer aging in place over facility care
Home care remains competitive with facility alternatives
Favorable payer trends expanding access and reimbursement opportunities for home-based care models.
Mainstream access channel for home health services
Over half of eligible Medicare beneficiaries now enrolled in Medicare Advantage plans
Expanding MA-contract surfaces for home-based care delivery
Value-based care models incentivize at-home services
Stable reimbursement framework with predictable growth
Non-medical personal care funding channel
Elderly & Disabled Waiver Program (formerly CCSP/SOURCE) funds community-based services
Personal support services
Adult day health programs
Alternative living supports
Community-based care coordination
Core growth channel for non-medical personal care in Georgia
Traditional fee-for-service remains a stable revenue base
Premium pricing in high-income ZIPs across metro Atlanta
Balanced payer strategy reduces risk and maximizes capture
Execution-relevant market sizing with publication-grade data sources and conservative projections.
Skilled + home-based services nationwide
Current total addressable market
10% CAGR growth trajectory
Source: Grand View Research (publication-grade forecast)
Sustained double-digit growth driven by aging demographics, at-home preference, and value-based care incentives.
Private-duty home care rates
Premium ZIP code targeting
Within market context; agency rates run higher in premium ZIPs
Competitive with national averages
Premium positioning in high-income areas
Supports quality staffing and training
The global wellness economy supports private-pay longevity add-ons in premium markets, creating additional revenue opportunities beyond core healthcare services.
Regenerative medicine programs
Concierge wellness services
Elite membership tiers
Context for premium wellness offerings; not included in U.S. healthcare SOM
Transparent, conservative methodology from Total Addressable Market through Serviceable Obtainable Market.
Total Addressable Market
Publication-grade forecast
Skilled + home-based services
10% CAGR trajectory
Serviceable Available Market
Method: GA population share (~3.3% of U.S.) + 5% aging uplift
15–30 Metro-Atlanta counties
Medicare FFS/MA + EDWP
Private-pay premium ZIPs
Serviceable Obtainable Market
Staffing throughput
Branch zoning capacity
Payer-mix bands
Training academy cohorts
Skilled Home Health + Non-Medical Personal Care (EDWP)
15–30 counties surrounding Metro Atlanta
CNA, LPN, HHA/PCA with academy pipeline
Medicare FFS, MA, EDWP, Private-pay
Non-Medical Personal Care (Private-Pay Scenario)
Arithmetic example; not a forecast. Actual SOM requires county-specific demand, staffing throughput, and academy cohort modeling.
Full SOM workbook with payer-mix bands, sensitivity tables, and hub-and-spoke modeling available in confidential investor materials.
Why Aurevia's training and staffing academy creates a sustainable competitive moat in a talent-constrained market.
Strong employment trajectory supporting hiring pipelines
Home health/personal care aides employment expansion
Faster than average occupation growth
Sustained demand through 2030s
Strong fundamentals for training programs
Continued workforce constraints in skilled nursing
HRSA projects continued RN/LPN shortages in many markets, especially non-metro areas across the Southeast.
Training and staffing moat creates sustainable competitive advantage in talent acquisition and retention.
Our integrated training model addresses workforce constraints head-on, creating a self-sustaining talent pipeline.
Hybrid online/in-house programs producing CNA, HHA, and PCA certifications with variable throughput
Train-to-hire model reduces turnover and builds loyalty through career development pathways
Academy scales with expansion, ensuring workforce capacity matches service delivery growth
Multiple tailwinds converging to create an unprecedented opportunity in home-based healthcare.
65+ share accelerates into the 2030s with sustained momentum
MA is a mainstream access channel at ~54% penetration (2025)
Home aide costs remain competitive with facilities, opening premium private-pay opportunities
Access the full confidential TAM/SAM/SOM workbook with county-level analysis, payer-mix bands, and sensitivity modeling.
NDA Required • For Accredited Investors Only
All data presented uses publication-grade sources including S&P Global, Grand View Research, KFF, Bureau of Labor Statistics, Bureau of Health Workforce, Georgia Department of Human Services, Georgia Medicaid, CareScout, A Place for Mom, Global Wellness Institute, and Census.gov. Conservative assumptions applied throughout. Full methodology and county-level tables available in confidential investor materials under NDA.